/ Jeff Kriozere

Jeff Kriozere

VP & General Manager

Jeff Kriozere brings more than three decades of experience in compliant barcode labeling and identification technology in healthcare. He holds a B.A. in Business Communications from the University of Kansas and has built a distinguished career focused on improving healthcare through innovative automation. One of Jeff’s most significant achievements was developing a compliant blood bank labeling system adopted by the U.S. Department of Defense and the broader blood and transfusion community, helping advance standardized identification practices for critical blood products. His work has contributed to improving accuracy, traceability, and compliance across highly regulated healthcare environments.

Jeff’s deep industry knowledge and decades of hands-on experience supporting healthcare labeling initiatives continue to guide innovation within the organization. His strategic insights and established history of success in healthcare technology development highlight his invaluable role within the FineLine leadership team. Outside of his professional pursuits, Jeff enjoys spending time with his wife, two kids, and their cat Gracie, hockey, and connecting with people – always with a smile and a positive attitude.

George Hoffman

Chairman/CEO

Kyle Sundaram

COO

Renada Flynt

CFO

Venkat Natarajan

CTO

Jan Svoboda

VP of Sales and Marketing

Dudley Cherry

VP & General Manager

Curtis Howells

VP & General Manager

Said Lopez

VP of Global Operations

Willem Smit

VP of Finance

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