Products / Packaging / Retail Packaging

RFID and Variable Data Packaging for Retail Products

High quality color packaging with integrated RFID and direct printed variable data, made in the USA to comply with RFID retail mandates and meet new unique item identification requirements and use cases.

For Retailers:

Variable barcode or RFID printing streamlines inventory management, enhances loss prevention efforts, and enables more efficient checkouts, aligning with large retailer mandates for a smoother operational flow.

For Consumers:

Variable Data and RFID Integrated packaging provides a seamless shopping experience, with quicker transactions and assurance of purchasing authentic, accurately tracked products.

For Manufacturers and Vendors:

Ensuring compliance with retailer mandates through variable printing simplifies the integration into major retail ecosystems, opens up access to larger markets, and reduces the risk of non-compliance penalties, facilitating smoother business operations and partnerships.

Variable Data Printing and RFID Encoding Capabilities:

Our cutting-edge facilities boast the most advanced printing, RFID encoding, and variable data printing technologies available in the industry. This unparalleled capability ensures that we not only meet but exceed the evolving demands of modern retail and supply chain management. With our state-of-the-art equipment, we offer precision at every step, from creating visually stunning designs to embedding complex, encrypted data into each product.

Expertise You Can Trust:

Leveraging the power of our FASTtrak Platform, exceptional world-class service, and three decades of expertise in servicing the retail barcode tagging industry, we stand as the premier choice for businesses seeking comprehensive solutions in variable data printing and RFID encoding. Our proficiency in RFID integrated products and variable barcode printing distinguishes us as a prime choice for RFID and variable data packaging solutions.

Prepare for Item-Level Identification

Free 15-minute review. No prep needed.

Connect with FineLine to discuss how RFID-integrated packaging, serialized 2D barcodes, and digitally linked QR codes support retail compliance, Sunrise 2027, and consumer engagement initiatives.

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FAQs

What is retail packaging?

Retail packaging is the branded, consumer-facing packaging a product ships and sells in at retail, designed to protect the item, present it on shelf, and carry the data retailers need. FineLine produces high-quality color retail packaging with integrated RFID and directly printed variable data, made in the USA.

What is RFID-integrated retail packaging?

RFID-integrated packaging builds a RAIN RFID inlay directly into a product’s retail packaging so each item can be identified wirelessly for inventory, checkout, and loss prevention. FineLine encodes every tag to GS1 EPC standards so the packaging arrives compliant with retailer RFID mandates.

Can FineLine customize retail packaging?

Yes. FineLine’s retail packaging is fully customizable with diverse options for look and feel, so brands can create visually distinctive packaging while embedding RFID and variable data for greater inventory visibility and enhanced data collection.

What is variable data printing?

Variable data printing changes elements such as barcodes, serial numbers, and codes on each individual package within a single print run, so no two items carry the same data. This is what enables item-level identification, serialized 2D barcodes, and unique QR codes across an entire order.

What is a serialized 2D barcode?

A 2D barcode such as a QR code or Data Matrix holds far more data than a traditional linear UPC, and serializing it gives every item its own unique identifier. FineLine prints serialized 2D barcodes directly onto retail packaging to support item-level tracking and Sunrise 2027.

What is a digitally linked QR code?

A digitally linked QR code carries a GS1 Digital Link, so one code on the packaging works at checkout while also connecting shoppers to product information, authentication, and consumer experiences. FineLine prints these digitally linked QR codes directly onto retail packaging.

What is GS1 Sunrise 2027 and how does packaging prepare for it?

Sunrise 2027 is the GS1 initiative for retailers to be able to scan 2D barcodes, such as QR codes and Data Matrix, at point of sale by 2027, alongside or in place of the traditional UPC. FineLine’s serialized 2D barcodes and digitally linked QR codes on retail packaging help brands become ready ahead of the deadline.

Is FineLine's retail packaging made in the USA?

Yes. FineLine produces its RFID and variable data retail packaging in the USA, using advanced printing and RFID encoding facilities to meet retailer RFID mandates and unique item identification requirements.

How does RFID and variable data packaging benefit retailers, consumers, and vendors?

For retailers, variable barcode or RFID printing streamlines inventory management, strengthens loss prevention, and speeds checkout in line with retailer mandates. For consumers it means quicker transactions and assurance of authentic, accurately tracked products, and for manufacturers and vendors it simplifies mandate compliance, opens access to larger markets, and reduces the risk of non-compliance penalties.

How does FineLine ensure retail-mandate compliance for packaging?

FineLine encodes RFID to GS1 EPC standards, aligns with ARC and Auburn University RFID Lab performance specs, and prints compliant serialized barcodes and variable data, backed by its FASTtrak platform and three decades of retail barcode tagging expertise.

More Serialized Packaging by FineLine:

Thank you again for all of your help it is sincerely appreciated! If there is anyone that I can provide feedback to regarding your service, let me know! You were very friendly, extremely knowledgeable and had exactly the answers I needed for every one of my questions. It was a fantastic customer service experience.

Matt Clark

I cannot thank you enough for your assistance here! Greatly appreciate your excellent customer service!

Michelle Fader

5 Stars customer care service delivered by Harris, he has been supportive, helpful, and very kind walking us through this new business. I just wanted to raise it to the Support team from FineLine.

Jorge Padrino Santos

I want to thank you (and your team) for your professionalism this morning on the phone. You managed to defuse a situation and help to set it right quickly. This skill should worth a lot to FineLine. I just wanted to say, thank you for your help today! You deserve a raise of the highest order. I hope you are valued for your intuitive ability to read the room and keep relationships running smoothly.

Scott Gerling

Just want to thank everyone, including Talia, who helped us with this order. We received confirmation that this shipped last night (of course FedEx notified us of a delay). We greatly appreciate working with you. Everyone has always been extremely helpful.

Lois Goldberg

CEO

Thank you VERY much for your help! We produce most of our retail tickets in house, but this was by far the EASIEST experience I have ever had with any of our outside retail ticket suppliers.

Ellen Martinez

Yesterday an urgent matter came up unexpectedly which involved processing an order to be shipped by end of year. The only way to pull this off was to have my temple tags here on time. Without them I cannot ship the order. I emailed Karthik and he called me via phone right away. I explained the urgency and he advised me on how we should proceed. With his help I was able to get the order submitted manually. I selected rush print and rush delivery. I received a follow up email from Karthik today with the tracking number letting me know my order will be shipping out today. Thank you for the great customer service and helping me get this matter resolved in such a timely matter.

Doug Bartholomew

I want to thank you for your fast and excellent service. It’s kind of rare these days, and we really appreciate it!

Jon

Thank you! Your customer service is truly amazing. It has been a pleasure working with all of you.

Joane Tillmann

Thank you! You made it very easy to order with a new retailer, which always has its hiccups. You knew exactly how to solve my problems and got it done quickly. If there are ever any issues in the future, I’m grateful to have your information on hand. Thanks again!

Charlie Weisman

We placed our first order with your company and I want to thank you for all your help and patience with the many questions I had. Hopefully this will be a nice long business arrangement going forward. Thanks again!

Michael Russell

I really appreciate to you and your team during this process. Fast response to emails, great customer support, tracking shipment feedback and more things…, it was perfect experience for us from beginning to end of process. We will work together in the future, too.

Süleyman Demir

Thank you very much for all your help. You are really good in what you do. I really appreciate all your quick reply on all my questions.

Gheng

Thank you for your excellent help. In all sincerity, you have been a bright light in an otherwise very dark transparency experience over the past few years.

Jen

You all are much easier to deal with than AVERY, where we had to order these labels for years! Your ordering process is much easier and your tech support much more available. We appreciate working with you, even for our small order!

Martha Newkirk

Greetings! I want to tell you what a wonderful job your employee Karthik did today. He was the best customer service person I have ever spoken to. He was kind, helpful, and extremely professional. All other companies can learn from your team. Karthik is simply the best!!!

John Dok

Thank you very much for your excellent service, you provided me with a great and easy experience, and I really appreciate it.

Pamela Aguilar

Thank you for being so patient with me as I really needed help to place my order. I appreciate you! The best customer service from you. Thank you also for being so kind!

Debbie Nelson

THANK YOU ALL for helping us with this ticket emergency! We appreciate the effort and urgency that everyone put in to getting them out for us – we can’t express our gratitude enough!

Nichole Hotrum

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We provide packaging for retail, events, and other industries.

Industry Partnerships

GS1

FineLine has partnered with GS1 to provide solutions and services that support the implementation of GS1 standards across industries and applications and serve as a resource for businesses seeking assistance with implementing GS1 standards, barcode labeling, RFID tagging, electronic data interchange (EDI), data synchronization, and other aspects of supply chain management. Solution Partners undergo training and certification from GS1 to ensure their expertise and capabilities in delivering solutions that comply with GS1 standards and best practices.

GS1 - EPC

FineLine UHF RFID products follow GS1 Consumer Privacy Guidelines. The EPC symbol is designed to indicate that a RAIN RFID tag has been encoded in compliance with GS1’s EPC Tag Data Standard (TDS) using GS1’s EPC UHF Gen2 Air Interface Protocol for interrogator/tag communications.

ISO/IEC 29160

ISO/IEC 29160 specifies the design and use of the RFID Emblem to identify products, product packaging, transport units, returnable transport items, and freight containers employing RF tags. The symbol indicates the presence of the RFID tag incorporated within the packaging, container, or equipment without identifying the specific air interface or data structure employed.

Auburn University RFID Lab

FineLine supports and collaborates with Auburn RFID Lab ARC program to meet and exceed levels of performance and quality necessary to provide ROI benefits to the end users.

FineLine actively supports ALEC submission and validation programs to help suppliers ensure that their RFID-tagged item meets all the industry requirements.

RAIN™ Alliance

FineLine is an active member of RAIN RFID, a global alliance promoting the universal adoption of UHF RFID technology. RAIN uses the GS1 UHF Gen2 protocol which ISO/IEC has standardized as 18000-63. The word RAIN—an acronym derived from RAdio frequency IdentificatioN—is intended as a nod to the link between UHF RFID and the cloud, where RFID-based data can be stored, managed and shared via the Internet. A RAIN RFID solution uses a reader to read and write a tagged item, manage the data and take action.

FSC®

FineLine facilities are FSC certified and we use a large selection of FSC papers.

Forests connect us all. They sustain life on Earth. They provide the air we breathe, filter the water we drink, and provide shelter for plants and animals. Life as we know it depends on forests. 

ISO 9001

FineLine is ISO 9001 compliant.

ISO 9001 is a globally recognized standard for quality management. It helps organizations of all sizes and sectors to improve their performance, meet customer expectations and demonstrate their commitment to quality. Its requirements define how to establish, implement, maintain, and continually improve a quality management system (QMS).

Implementing ISO 9001 means our organization has put in place effective processes and trained staff to deliver flawless products or services time after time.

Impinj Partner Network

FineLine is a Silver Partner of The Impinj Partner Network program, built to support partners around the world in delivering innovative IoT solutions powered by Impinj technology.

Impinj Gen2X is an enhancement to the radio and logical layers of the RAIN radio standard that speeds inventory counts, increases tag read range, declutters the environment, protects consumers, inhibits tag and item counterfeiting, and reduces solution cost. Gen2X operates seamlessly with the RAIN radio standard (GS1 UHF Gen2 and ISO/IEC 180000-63) and is broadly available from the RAIN industry.

Zebra PartnerConnect

FineLine is a member of the Zebra PartnerConnect program gaining broad access to market-leading product and supplies portfolio and best-in-class services, as well as access to partner-only resources that help us go to market faster and more efficiently, connected with a global ecosystem that can help deliver the end-to-end solutions today’s customers demand.

Reusable Packaging Association

FineLine is a member of the Reusable Packaging Association (RPA), a global non-profit trade organization committed to expanding reusable packaging systems to create zero-waste, resource-efficient and highly visible supply chains.

Through this partnership, FineLine and RPA are driving innovations to deliver reliable tracking, faster throughput and error-free visibility of returnable assets across automated warehouse and supply chain operations.

NXP

FineLine has been recognized as an NXP Platinum Partner, reflecting its expertise in delivering advanced RFID and NFC solutions built on industry-leading technology.

As an NXP Platinum Partner, FineLine provides customers with cutting-edge RFID and NFC label, tag, and packaging solutions that improve inventory visibility, increase operational efficiency and enable more accurate, data-driven supply chain decisions.