/ Dudley Cherry

Dudley Cherry

VP & General Manager

portrait of Dudley Cherry

Dudley is a seasoned entrepreneur with a strategic vision, who co-founded and led Traderplus to become a prominent figure in the retail ticketing industry in South Africa and China. With the acquisition of Traderplus by FineLine in 2018, Dudley brought his substantial expertise in the service bureau space to the company. Under his leadership, Traderplus flourished, capturing the majority share of the market, and establishing itself as the leading retail ticket company in South Africa.

Before his entrepreneurial success with Traderplus, which he started in 2000, Dudley dedicated 14 years to Moore Paragon South Africa, where he excelled as Sales Director. His professional journey is characterized by a deep understanding of market dynamics and customer engagement. Outside of his corporate responsibilities, Dudley’s life in Durban is full, enjoying time with his wife and two sons. An avid Padel enthusiast and a gym regular, he also has a passion for horse racing and takes pleasure in the natural beauty of South Africa’s game reserves.

George Hoffman


Kyle Sundaram


Renada Flynt


Steven Davidson


Jan Svoboda

VP of Sales and Marketing

Curtis Howells

VP & General Manager

Michael Borgna

VP & General Manager

Said Lopez

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Willem Smit

Corporate Controller

Brian Kohrman