Our Team

With an emphasis on outstanding service, technology and performance, FineLine has built a ticketing model that has outshined the competition. Along the way, the company has gone from a small team with 50 clients to a global powerhouse with 20,000 customers strong and growing. Read more about FineLine’s story here.

George Hoffman
Chairman/CEO

George is a top industry executive with over 30 years of experience servicing global apparel retailers and brands. He has held senior management positions throughout his career including President of Paxar Americas (NYSE: PXR), a provider of tags and labels to the apparel industry.

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Following the acquisition of Paxar, he assumed the position of VP of Innovation for the Retail Branding and Information Solutions Division of Avery Dennison (NYS: AVY). He has a significant and proven track record of inventing, developing, and bringing to market a wide array of innovative solutions for the industry. He now uses that experience to continue the history of growth and innovation at FineLine Technologies.
 George received his B.S. in Management Engineering and MBA from Renselaer Polytechnic Institute in Troy, NY, as well as a CPA and CMA and is a member of the AICPA and NCCPA. George is married with four children. He enjoys playing golf and fishing in his free time.

Kyle Sundaram
Chief Operating Officer

Kyle is a global business executive with more than 20 years of experience in manufacturing, supply chain, process, quality and managing business P & L for over $750 million in revenue. He is a seasoned executive in leading global teams and businesses with cross-industry experience in USA, Canada, Mexico, China, India, South Africa and Europe.

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Previous roles included the VP Growth Operations & Global Operations at Amcor, and SVP of Global Operations at Transcendia, where he was instrumental in streamlining operations of 4 acquired global businesses that diversified the product suite and doubled the company’s revenue. Kyle spent 10 years of his experience in publicly traded multibillion-dollar companies and 10 years of his experience in Private equity backed firms.

Kyle earned his Masters in chemical engineering from Tennessee Technological University and MBA from Kennesaw State University. He received his Six Sigma Black belt and Lean Applications certification in 2005. Kyle is married and has one son.  In his free time he enjoys spending time with friends, cooking, visiting new places and watching college sports.

Renada Flynt
Chief Financial Officer

Renada is a proven finance executive with over 20 years of experience in accounting, audit, treasury, tax, business leadership, financial planning and analysis, and investor relations, having worked with multiple businesses in the US, Europe, and Mexico prior to joining FineLine. Renada has also worked with multiple Private Equity backed companies in her past and was instrumental in the realization of a maximized enterprise value. 

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Renada spent 13 years in M&A and corporate finance positions with Private Equity backed manufacturing and logistics firms with revenues up to $600 million. The other seven years were spent enhancing her skills at Fortune 500 companies. Renada earned her Masters of Accountancy from Gardner Webb University and her Bachelor of Science in Accounting from The University of North Carolina at Greensboro.

In her free time, Renada enjoys spending time with friends and family, the outdoors, bodybuilding, and cycling. Renada is also an active member of the community, involved in civic organizations such as Big Brothers Big Sisters and Habitat for Humanity.

Brian Kohrman
Chief Technology Officer

Brian brings 20+ years of experience in enterprise software design and global infrastructure planning to keep FineLine in front of the competition as a technology innovator.  He leads the strategic planning for all information technology initiatives to deliver forward-thinking products and services for our customers.

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Over his career, Brian has been directly involved in leading the successful delivery of a wide range of technology projects, with a focus to improve the scalability, security and stability of systems.  His industry experience enables FineLine to quickly and efficiently evaluate and deploy new technologies.

Brian received his B.S. degree in Computer Science from the University of Georgia.  He is married with two children and his outside interests include tennis and spending time with his family.

Grace Kwok
Vice President, APAC Region

Grace has been Vice President of FineLine APAC since 2012. Prior to joining Fineline, Grace spent over 19 years with Avery Dennison Corporation. Her experience included general management of all functions, new market and business development, sales and marketing in Asia.

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Grace’s role at FineLine is to create and execute profitable growth strategies through innovation, commercial development and manufacturing and operational execution supporting primarily the global retail and apparel industries in Asia.

Grace received a Bachelor of Science degree from Ottawa University and a Masters Degree in International Management from the Royal Melbourne Institute of Technology in Melbourne Australia. Her interests include spending time with family and friends, Tai Chi, hiking, natural therapy and philosophy.

Steven Davidson
VP Global Sales & Marketing

Steven joined FineLine in March 2017, as the Commercial Director – EMEA. In order to effectively grow our global business, Steven has been promoted to Vice President of Global Sales and Marketing Operations and will take on additional responsibilities as such. Prior to joining FineLine Steven held senior management positions at Braiform, Checkpoint Systems and most recently as Chief Commercial Officer at SML.

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Having partnered with several top US and European retailers, as well as managed Asia business operations in Hong Kong for 4 years, Steven brings an extensive global viewpoint of the retail and supply chain sectors.

Steven resides in Surrey, UK with his wife and 2 sons. In his spare time, he enjoys watching and participating in all sports and traveling.

Kevin Garrison
Director of Innovation

Kevin leads FineLine’s Research and Development efforts. He has been at FineLine since 2000 and prior to that spent eight years at Bar Code Systems in Atlanta and Mexico. Kevin’s experience has included virtually all phases of the company’s business including production, IT and sales.

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Kevin’s current role at FineLine is to continually evaluate and streamline the company’s operations and its product line through technology, software development and practical problem solving. Kevin has been instrumental in the development of successful customer solutions Color Sync for color to size ticketing and FASTtrak, the company’s web based order management system.

Kevin graduated from Rollins College with a degree in Psychology. He is married and has two children. His outside interests include writing and recording music, playing golf and cooking.

Michael Borgna
VP and Division Manager, Data2

Michael joined FineLine as part of the Data2 acquisition in October 2017. Michael brings 20+ years of experience in manufacturing and finance to the Data2 division. Michael has been instrumental in leading the division’s development of RFID manufacturing capabilities for ‘hard to tag’ products as well as starting up the division’s overseas operations.

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Michael attended the John M. Olin School of Business at Washington University in St. Louis and received his degree in Finance. Prior to his manufacturing experience, Michael spent seven years in corporate banking in the St. Louis area with Bank of America.

Michael is married and has two daughters. Michael enjoys traveling, reading and basketball as well as other fitness activities. On a charitable note, Michael has been involved in the United Way of Greater St. Louis for many years serving as its West Region board and campaign chair.

Dudley Cherry
VP –  General Manager, Traderplus

Dudley is co-founder and former CEO of Traderplus, South Africa and China and is currently the VP and GM for the Traderplus division.

Based in Durban, Dudley joined FineLine as part of the Traderplus acquisition in August 2018 and brings with him a wealth of experience in the service bureau space. Dudley has directed Traderplus into the leading retail ticket company in South Africa holding the lions-share of the available market.

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Prior to starting Traderplus in August 2000 Dudley was Sales Director of Moore Paragon South Africa where he worked for 14 years.

Dudley is married with two boys, is an avid squash player and gyms regularly, his hobbies include owning 4 racehorses and loves visiting the wonderful Game Reserves in South Africa.

Curtis Howells
VP –  General Manager, CPI

Curtis joined FineLine as part of the Consolidated Printing, Inc (CPI) acquisition in December 2019.

With over 35 years in the event ticketing market place, Curtis is known as one of the go-to resources for most of the high profile users in the events and entertainment industry.

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Curtis has helped to navigate CPI as an industry leader in RFID ticketing for the event management space. He is also closely involved with sales operations, and account partner relations for organizations such as the New York Yankees, Madison Square Garden and the Los Angeles Lakers.

William McKeever
VP –  General Manager, CPI

William joined FineLine as part of the Consolidated Printing, Inc acquisition in December 2019, bringing 35+ years of experience in sales, manufacturing and automation to event ticketing team. 

With his extensive expertise, William has contributed to the evolution of Event ticketing, including the introduction of laser printer technology, variable ticket layout design, bar codes, RFID, specialized shipments.

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William is a graduate of the University of Central Arkansas with a BBA in Computer Science.  Prior to working in the ticket industry, William worked in the insurance industry.

William is married and they have five children and one grandson. He is involved in the thoroughbred racing industry as an owner as well as involvement in thoroughbred aftercare programs.

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