Getting Data Right for Sunrise 2027: Aligning 2D Barcodes, RFID, and POS
The transition to 2D barcodes under GS1 Sunrise 2027 is often described as a barcode upgrade. In reality, it is much bigger than that. As retailers, brands, and solution providers prepare for Sunrise 2027, the conversation is quickly expanding beyond barcode symbols themselves and into the data ecosystem behind them. A product may soon carry a 2D […]
Project Sunrise 2027: How 2D Barcodes Benefit General Merchandise Retailers & Brands
For many retailers and brands, the barcode has traditionally served one primary purpose: identifying a product at checkout. But under Project Sunrise 2027, 2D barcodes are opening the door to something much bigger. By enabling more data to be carried directly within the barcode, retailers and brands can begin supporting product-level traceability, serialization, authentication, and enhanced consumer […]
Barcode Symbology and Syntax Under Project Sunrise: What You Need to Know
As more brands begin preparing for Project Sunrise, one of the most common questions isn’t why 2D barcodes matter, it’s which format to use and what data should actually go into them. While the concept of moving beyond traditional barcodes is straightforward, the details around symbology and syntax can quickly become confusing. At a high level, Project Sunrise, driven by GS1, introduces the ability to encode more […]