FineLine News – 2020

FineLine registers its 60,000th customer 

FineLine Technologies achieved another milestone this week registering its 60,000th customer! In just over one year the company has registered another 10,000 vendors, a testimony to the robustness of our FASTtrak global ordering and production platform.

Price marking and identification labels constitute the foundation of virtually every retailer’s digital ecosystem supporting critical functions such as automated checkout, inventory control, stock replenishment, consumer analytics, and most recently retailers’ rapid transition to omnichannel.

To support retailers’ increasing reliance on item marking, FineLine is continually investing in technology solutions to provide item identification tagging with 100% data accuracy, produced in 48 hours and delivered anywhere in the world is less than 5 business days.

As we cross another significant milestone, we want to thank our retailer and supplier customers who continue to choose us every day to support their barcode and RFID ticketing needs.


FineLine granted new patent for the RFID Tire Plug design

FineLine Tire Tracking

FineLine Technologies, a leading provider of identification solutions for complex global supply chains, has been issued another patent by the United States Patent and Trademark Office – US Patent No. US D880,414 S titled “RFID TIRE PLUG”.

The patent covers the design of an RFID plug developed for the pre-vulcanization application of RFID devices into rubber, for example solid tires used on forklifts and harbor cranes tires, or other solid rubber products.

The FineLine RFID solution is designed primarily for application at the tire building machine or rubber product building stages, prior to vulcanization.

This pre-cure solution complies with industry standardized RFID technology requirements (ISO18000-6C, ISO20909 – 209012). With RFID, tire manufacturers have enhanced tracking and tracing capabilities within the Industry 4.0/Digital Factory.

J2A Nominations are in – RFID Vulcanizable Tire Label is in the running!

The inherent need for tracking and tracing of goods through multi-step production processes, complex supply chains, and strict distribution networks, has never been more critical, or obvious, than it is today. As we work tirelessly to provide tracking and tracing functionality through RFID labelling for tires and merchandise, FineLine is being recognized by the tire industry!

FineLine Technologies is pleased to be nominated by the European Rubber Journal in its new Journey to Automation (J2A) Awards. FineLine is 1 of only 3 finalists, for the innovation and real-world application of its patented RFID retread mesh label* in the Tire Sustainability category.

Winners will be announced at the virtual J2A ceremony on 16th September 2020 at 2pm BST/3pm CET. To register for the virtual event click here: Register.

Read more about FineLine’s RFID retread mesh label and other products at or contact us.



FineLine Announces Issuance of Another Patent for Innovative Tire Identification

FineLine Technologies, a leading provider of identification solutions for complex global supply chains, today announced that the United States Patent and Trademark Office has issued a US Patent No. 10,621,485 titled “RFID MESH LABEL, TIRE HAVING RFID MESH LABEL INTEGRALLY INCORPORATED THEREIN, AND METHODS OF MAKING.” The patent covers the integration of RFID tags into tires as part of the tire vulcanization process.

The FineLine RFID solution is designed primarily for application at tire building machine stage, prior to the vulcanization of tires. This pre-cure solution complies with industry standardized RFID technology requirements (ISO18000-6C, ISO20909 – 209012, ETRTO) and can be combined with printed 1D or 2D barcodes to provide backwards compatibility with existing visual identification systems. FineLine is also an active member of the ISO working group, ISO/TC 31/WG 10, which defines the global standards for RFID in tires, including RF technology, data encoding, embedding methods, and testing methods.

“This is one of many in a growing portfolio of FineLine patents focused on the integration of RFID sensors for pre-cure and post cure applications in tires and other vulcanized products“
—  George Hoffman, CEO of FineLine

Hoffman continued, “The tire manufacturing industry is faced with a wide range of new requirements for identification and traceability of tires. These new requirements are driven by automotive OEM requirements, government legislation as well as internal tire manufacturers’ business cases. FineLine is an approved supplier to many leading tire manufacturers in the industry and we continue to invest in innovation.”

Tires are one of the most critical consumable components we rely on everyday to safely and reliably transport our most precious cargo as well as the majority of goods and services. The opportunity to make tires smarter to improve safety, efficiency and consumer experience is expected to grow significantly over the next 2-5 years.

About FineLine Technologies tire solutions
FineLine Technologies develops and produces barcoded, and RFID integrated labels, tags, and stickers for major tire manufacturers, retailers, re-treaders and fleet operators, worldwide.  Our innovative RFID enabled tags for mold management, tire production, logistics and fleet management organizations are helping to improve the global tire market, with better inventory accuracy, traceability and connectivity. Learn more at

FineLine Technologies selected by Los Angeles Lakers to produce Kobe Bryant Memorial badges

FineLine Technologies is honored to have been selected by the Los Angeles Lakers to provide the 35,000 commemorative tickets distributed, during the Kobe Bryant memorial service held at the Lakers Staples Center.  The packed audience – including 3,500 VIP guests, each received their uniquely designed ticket, as a keepsake from this event.

With a very short 5 day window, the Lakers organization chose the only provider who could handle this job – CPI, now a division of FineLine Technologies. CPI has been the Lakers season ticket supplier for the last 20 years, printing millions of high quality, exceptionally designed tickets for the top-ranked NBA team.

“We’re pleased to be the trusted partner that provides excellent products, and services that our customers can count on – when they need us the most.” says George Hoffman, FineLIne’s CEO.

Consolidated Printing, Inc., now a division of FineLine Technologies is a full-service commercial printer, specializing in custom event ticket printing combined with state-of-the-art technologies. Over the years, CPI has served organizations and events from nearly every field of the sports and entertainment industries, including major sports leagues such as the NFL, NHL, MLB, and NBA and as well as some of the most famous names in entertainment such as the Emmy’s, Madison Square Garden and Carnegie Hall.

TireTech 2020 – FineLine showcases its labeling solutions for OTR.

Tire Tech 2020 is 1 month away and the FineLine team is excited to bring our innovative solutions to the expo floor. Tire manufacturers, re-treaders, OEMs and industry experts will have the opportunity to meet with our informative team and view live proof of concept demos at stand 8066, Hall 21.

This year our demonstrations will focus on the use of RFID for identifying, tracking, tracing and identifying green and finished tire products throughout the supply chain.

Tire Technology Expo is Europe’s most important tire manufacturing technology exhibition and conference. With exhibits from many of the world’s most important tire industry suppliers, plus a major conference, workshop program and industry-leading awards dinner. Tire Technology Expo is a must-attend industry event.

Visitors, exhibitors and conference delegates will enjoy networking opportunities that are unrivaled within the tire manufacturing sector.

For the second year in-a-row, the list of speakers includes Jos Uijlenbroek, our Vice President who will be presenting the Vulcanized RFID barcode bead label. Jos will review the use of RFID bead labels to track and trace tires, especially OTR tires, from production processes all the way to the customer location. Join Jos on Tuesday, February 27.

FineLine offers RFID SMART tagging solutions that allow tire manufacturers, retailers and re-treaders to gather and store production data – on each individual tire! See for yourself, at the onsite demonstrations of our innovative RFID solutions for bead, tread and mold usage. Critical to tire manufacturing logistics, supply chain and inventory management, fleet management, re-treader and aviation applications. To schedule an appointment or a one on one demo email us at, before the expo.

To register online for your free exhibition passes, click here.

Read more about FineLine tire solutions at

Stand #8066 / Hall 21

FineLine News – 2019

Chinese retailer, Kingogo – partners with FineLine Technologies

As of May 2019, Kingogo has partnered with FineLine to deliver quality and accurate garment tickets. Kingogo, a Chinese baby and children’s wear retailer, selected FineLine to address its garment ticketing data management challenges. As Kingogo’s exclusive supplier of...

FineLine Technologies partners with Chinese e-retailer, Shell

Shell, a specialty Chinese baby and children’s wear e-retailer, has partnered with FineLine Technologies, a global provider of barcode and RFID integrated hangtags, tickets and label, to improve their ticketing supply chain management. FineLine presented a...

FineLine Technologies recaps RVCF 2019 Spring

As a long-standing member of the Retail Value Chain Federation (RVCF), FineLine once again participated in the bi-annual conference, designed to drive collaboration and efficiency between retailers, suppliers and all players within the retail supply chain. The Spring...

FineLine registers its 50,000th customer

FineLine Technologies achieved another milestone this week registering its 50,000th customer!  A real testament to FineLine’s dedication to providing our retailer and vendor customers with the fastest turn times, quality products and the best service in...

FineLine recaps India Rubber Expo 2019 – January 17-19

India Rubber Expo (IRE) is Asia’s largest Rubber Exhibition and one of the most eagerly awaited events in the region. A valuable platform for growth, ideas exchange and collaboration, the event provides a unique opportunity for manufacturers, suppliers and...

RFID, Industry 4.0 digital factories and the connected SMART tire

The Digital Factory Tires are universal. Every year approximately 2 billion tires are produced, worldwide. But behind the scenes, tire manufacturing, retreading and retail  is a very complex industry. It is partly so complicated, because the tire industry is one of...

FineLine News – 2018

Innovative Curing and Tire Building Forum – Marc Flederus presents

Marc FlederusVP of Ferm RFIDa Division of FineLine Technologies Get ready for The 2nd Annual Innovative Curing and Tire Building Forum – December 13-14, 2018 in Berlin, Germany. Industry leaders  will discuss the latest innovations and developments of the...

FASTtrak Mobile – Now with QCtrak*

Norcross, GA – FASTtrak Mobile, FineLine Technologies’ app for tracking, viewing, and managing orders via mobile devices, has been updated to include an enhanced version of the patented QCtrak* solution. QCTrak provides physical to digital asset tracking,...

FineLine Technologies Partners with Youngland

Norcross, GA – FineLine Technologies, is pleased to partner with Youngland (aka Kid City Stores) as the primary supplier for all of Youngland’s retail tickets and price labels. Prior to partnering with FineLine, Kid City printed 100% of their tickets, over...

Jan Svoboda joins FineLine, bolstering our RFID team

Jan Svoboda, Director of RFID Business Development Jan Svoboda joins the FineLine Technologies executive team as our new Director of RFID Business Development. Jan has over 20 years of experience within the high-tech business and product development...

FineLine’s tire tread label meets global RFID standards

Norcross, GA  — FineLine Technologies is in partnership with a number of top tire producers to further develop and test its tire tread label, the first of its kind, which allows entire pallets of tires to be read in a single pass. Our supply chain partners...

FineLine Turns 20!

George Hoffman congratulates the staff, founders and customers on FineLine Technologies turning 20.

FineLine Technologies partners with LifeSouth to save lives

Thank you to our all FineLine employees that donated during the recent blood drive. You’re saving lives! NORCROSS, GA.  Every two seconds someone in the U.S. needs blood1 and right now there is an emergency need for blood at hospitals throughout the region. FineLine...

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