FineLine News – 2019

Retailer No.1 Goal for 2019:  Get Merchandise into  Shoppers’ Hands – FASTer.

Retailers are changing the way they deliver purchases to their customers. Both e-commerce and mix brick and mortar/e-comm retailers are adding new fulfillment options – including buy-online/pickup in-store (BOPIS), curb-side pick up, same day delivery from store, and ship from store to store or ship from store direct to consumer. RFID source tagged merchandise plays an instrumental role in enabling these new fulfillment options to ensure customer satisfaction and efficiently managed inventory in the store and throughout the supply chain.

There is no disputing that retailers and their vendors recognize the importance of accurate source tagging of merchandise for inventory management, supply chain tracking and loss prevention. By source tagging, particularly with RFID, retailers are able to identify by SKU, quantity and location of a product, with much greater accuracy – from an industry average of 63% to over 95%. 

Retailers are leveraging the best of e-commerce and brick and mortar with BOPIS– all in 1 transaction. A win-win, retailers get consumers into the store, where research shows they are likely to purchase another item. And the time conscious consumer doesn’t have to wander around a store, only to find out that the store is out of stock of the color or size they wanted! Inventory management, down to the item location, is of extreme importance to ensure customer satisfaction.

Top retailers with an interest in the quality and accuracy of their RFID tickets and reducing reticketing costs rely on FineLine. FineLine produces RFID enabled hang tags and stickers within 36-48 hours of an order being accepted via our online portal – FASTtrak.

RFID tagging minimizes the risks of getting it wrong with the consumer. Inventory tracking is now super important to preventing stock out on shelves, as stores become fulfillment hubs. With RFID ticketing as a part of the overall inventory strategy, retailers are putting the solutions in place to ensure visibility throughout the supply chain.

In 2018, Target put forward significant resources to modernize its delivery and in-store pickup operations, expanding services such as curbside pickup to nearly 1,000 stores.  The cost pressures behind these logistics enhancements seem to be affecting Target significantly in comparison to other large retailers, Digiday1 recently reported.

Supporting online purchasing through in-store inventory management can yield huge returns. Contact FineLine today, to find out how we can help you improve your BOPIS strategy with an RFID ticketing program.


FineLine Technologies partners with Chinese e-retailer, Shell

Shell, a specialty Chinese baby and children’s wear e-retailer, has partnered with FineLine Technologies, a global provider of barcode and RFID integrated hangtags, tickets and label, to improve their ticketing supply chain management. FineLine presented a revolutionary business case to significantly reduce the turnaround time and improve the efficiency of the retailer’s ticketing  supply chain. Since moving service bureau operations to FineLine, Shell has experienced reduced ex-factory lead times of less than 3 days and turnaround times to less than 48 hours.

Shell, founded in 2006, is comprised of 3 divisions: Shell Family, Shell Elements and Pick up Shell. As the sales champion of China’s E-commerce of children’s wear for 4 years, Shell has reported an annual sales revenue over RMB300 million.

The retailer recently redesigned their price tags from a standard branded hang tag plus price sticker to an integrated swing_ticket (brand and price combined). After the process of quoting, live sampling and order testing, the first bulk order was officially placed.

As of March 2019, Shell has transferred all orders of Shell Family to FineLine. The second phase – new tags for Shell Elements and Pick up Shell merchandise are in the testing stage.

“We’re very pleased to be working with Shell and will continue to provide them with the best products and services, leveraging FineLine’s international production hubs” said George Hoffman, CEO.

About Shell

Shell was founded in 2006 by Mr. Zhao Jingwei. Before 2006 Mr. Zhao Jingwei was in the IT industry, after becoming a father, he found it was difficult to buy children’s clothes of satisfactory quality, design and price, so he founded Shell. The brand name implies that children are the unique pearls in the shell.

More than 10 years ago, E-commerce in China was not as popular as it is today. It was still a huge blue ocean and an adventure at the same time. Through decades of operation, Shell has grown its own market share by realizing economies of scale, reducing marginal cost and accelerating product sales rate.

Shell conveys the warm and happy culture of children’s wear with providing high-quality, healthy and comfortable fast fashion baby and children’s wear products, and strives to create a colorful childhood for children and their parents. Shop Shell here  and here .


… earlier post from 2019

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