FineLine News – 2019

Chinese retailer, Kingogo – partners with FineLine Technologies

As of May 2019, Kingogo has partnered with FineLine to deliver quality and accurate garment tickets. Kingogo, a Chinese baby and children’s wear retailer, selected FineLine to address its garment ticketing data management challenges. As Kingogo’s exclusive supplier of variable data price tickets, hang tags and labels, FineLine, will be responsible for printing tickets for all garments and merchandise sold by Kingogo.

Chinese government regulations require, all garment tickets should indicate the manufacturer’s name and address, product name, size, fabric, washing method, quality grade and barcode, etc. Prior to partnering with FineLine, Kingogo’s warehouse employees printed tickets in house using standard bar code printers. As Kingogo grew, to more than 300 stores in China and sales revenue of over RMB200 million/year, the retailer’s in house printing operations could not keep up with the demand and complexity of managing a large volume of ticketing data .

After visiting FineLine’s production hub, Kingogo was greatly impressed by FineLine’s ability to capture, manage and convert large volumes of ticketing data into garment tickets that exceed what was previously used. FineLine presented a revolutionary data management process to significantly reduce the turnaround time and improve the accuracy and quality of the tickets.

After the process of quoting, live sampling and order testing, the first bulk order was officially placed with FineLine in May 2019 and delivered to Kingogo within 48 hours.

 Thank you to the Kingogo and FineLine Technologies team for their efforts in onboarding Kingogo so quickly and seamlessly. For more information, visit

About Kingogo
Kingogo was founded in 2008, children’s wear retailer focused on R&D, design, production and sales. The company places emphasis on “fast fashion”, and closely follows the European, Japanese, Korean fashion trends, leading the forefront of fashion children’s wear.

Since 2008, Kingogo has been adhering to the research and design strategy of “respecting children’s perspective as the key”. The retailer absorbs fashion elements from the market to express fashion, creating comfortable and safe children’s wear products that truly meet children’s needs.

The brand founder Mr. Cheng Chuanhua who has the education background of normal university takes “cultivating children’s imagination” as his own responsibility. Every piece of clothing is like a work of art, full of freedom, imagination and brave.

FineLine authorized to print Amazon Transparency labels in Europe, China and India.

Norcross, GA – FineLine is pleased to announce its print production capabilities for Amazon Transparency labels at our Netherlands, China and India facilities to support Amazon’s expansion of Transparency into France, Germany, Italy, Spain, U.K., India and Canada. 

Since July 2018, FineLine Technologies has been an authorized provider of printed Amazon Transparency labels at our Norcross, GA and Shenzhen, China facilities, providing 36-48 hour turnaround times on over 5 million labels.

Transparency, is Amazon’s product serialization service which allows brands to apply unique codes to every unit produced. Enabling detection and preventing sales of inauthentic products – which better protects both brands and customers from counterfeit.

As of July 2019, the Transparency product serialization service is available in France, Germany, Italy, Spain, U.K., India and Canada. This geographic expansion builds on the over 4 000 brands that have enrolled in Transparency in the US and have generated over 300 million unique codes.

When brands use Transparency codes customers, brands, Amazon, and other supply chain participants are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at scale.

To read more about FineLine’s Transparency by Amazon labels, visit:

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit About Amazon and follow @AmazonNews.


… earlier post from 2019

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