Item-level tracing service that helps you protect your
brand and customers from counterfeit.
$10.25 – $18.25 per 1,000
(Contact us for India pricing)
Labels Shipped in
48 Hours or Less!
Already a Transparency Member?
Benefits for Retailers and Brand Owners:
Build consumer trust with authenticated products
Provide Amazon Transparency labels encoded with additional product information including origin, description, materials, ingredients, unique identification code, manufacturing date, location and more
Protect your brand name by promoting products tagged with Transparency anti-counterfeit labels
Integrate Transparency codes into custom packaging, by leveraging our Design-In options
Easy product authentication – consumers can validate the authenticity of products using the Amazon Shopping app or the Transparency app – available on iTunes or the Google Play Store
More product information – at their fingertips
Purchasing confidence – that they’re paying for authentic products from a trusted source
Is Transparency right for your products?
- Eliminate products being sold on websites that are NOT part of your supply chain
Brand protection is crucial. Protect your brand identity and differentiate your products from similar products sold online, with Amazon Transparency labels
Retailers and brand owners seeking to minimize refunds for counterfeit products. Customers return products purchased online – only to be identified as counterfeit – AFTER a refund has been issued
Online reviews – Negative reviews matter. Are consumers purchasing and giving reviews on authentic products, purchased from approved channels?
Transparency is offered by Amazon Brand Services but is NOT exclusive to Amazon Retail.
Where are labels available?
Anywhere in the world!
How fast can I get my labels?
Print and Ship within 48 hours or faster
Rush Service also available
How much do labels cost?
Labels cost $10.25 – $18.25 per thousand labels
(No minimums for Standard Transparency Labels)
Contact us for special volume pricing
Can any retailer use Transparency labels?
Yes, brand owners will be required
to register their brand with the
Transparency team at Amazon.
United States / Canada
Atlanta & St. Louis
Phone: +1 800 500 8687
Phone: +31 (0)8 8008 9600