Item-level tracing service that helps you protect your
brand and customers from counterfeit.

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Labels cost
$10.25 – $18.25 per 1,000

(Contact us for India pricing)

Labels Shipped in
48 Hours or Less!

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Already a Transparency Member?

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Questions? Contact Us
USA:  +1 800 500 8687
CHINA: +852 215 9788
INDIA: +91 124 652 6500

Email Transparency Support

Benefits for Retailers and Brand Owners:

  • Build consumer trust with authenticated products

  • Provide Amazon Transparency labels encoded with additional product information including origin, description, materials, ingredients, unique identification code, manufacturing date, location and more

  • Protect your brand name by promoting products tagged with Transparency anti-counterfeit labels

  • Integrate Transparency codes into custom packaging, by leveraging our Design-In options

Consumers enjoy:

  • Easy product authentication – consumers can validate the authenticity of products using the Amazon Shopping app or the Transparency app – available on iTunes or the Google Play Store
  • More product information – at their fingertips
  • Purchasing confidence – that they’re paying for authentic products from a trusted source

Is Transparency right for your products?

  • Eliminate products being sold on websites that are NOT part of your supply chain
  • Brand protection is crucial.  Protect your brand identity and differentiate your products from similar products sold online, with Amazon Transparency labels

  • Retailers and brand owners seeking to minimize refunds for counterfeit products. Customers return products purchased online – only to be identified as counterfeit – AFTER a refund has been issued

  • Online reviews – Negative reviews matter. Are consumers purchasing and giving reviews on authentic products, purchased from approved channels?

Transparency is offered by Amazon Brand Services but is NOT exclusive to Amazon Retail.


Where are labels available?

Anywhere in the world!


How fast can I get my labels?

Print and Ship within 48 hours or faster
Rush Service also available


How much do labels cost?

Labels cost $10.25 – $18.25 per 1000
(No minimums for Standard Transparency Labels)


Can any retailer use Transparency labels?

Yes, brand owners will be required
to register their brand with the
Transparency team at Amazon.


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