Item-level tracing from Amazon Transparency helps you protect your brand and customers from counterfeit.
Labels Cost
$10.25 – $18.25 per 1,000
(Contact us for India pricing)
Labels Shipped in
48 Hours or Less!
Already a Transparency Member?
Questions?
Benefits for Retailers and Brand Owners:
-
Build consumer trust with authenticated products
-
Provide Amazon Transparency labels encoded with additional product information including origin, description, materials, ingredients, unique identification code, manufacturing date, location and more
-
Protect your brand name by promoting products tagged with Transparency anti-counterfeit labels
-
Integrate Transparency codes into custom packaging, by leveraging our Design-In options
Consumers enjoy:
-
Easy product authentication – consumers can validate the authenticity of products using the Amazon Shopping app or the Transparency app – available on iTunes or the Google Play Store
-
More product information – at their fingertips
-
Purchasing confidence – that they’re paying for authentic products from a trusted source
Is Transparency right for your products?
- Eliminate products being sold on websites that are NOT part of your supply chain
-
Brand protection is crucial. Protect your brand identity and differentiate your products from similar products sold online, with Amazon Transparency labels
-
Retailers and brand owners seeking to minimize refunds for counterfeit products. Customers return products purchased online – only to be identified as counterfeit – AFTER a refund has been issued
-
Online reviews – Negative reviews matter. Are consumers purchasing and giving reviews on authentic products, purchased from approved channels?
Transparency is offered by Amazon Brand Services but is NOT exclusive to Amazon Retail.




FAQ
Where are labels available?
Anywhere in the world!
How fast can I get my labels?
Print and Ship within 48 hours or faster
Rush Service also available
How much do labels cost?
Labels cost $10.25 – $18.25 per thousand labels
(No minimums for Standard Transparency Labels)
Contact us for special volume pricing
Can any retailer use Transparency labels?
Yes, brand owners will be required
to register their brand with the
Transparency team at Amazon.
Contact Us
United States / Canada
Manufacturing Locations:
Atlanta & St. Louis
Email: transparency_support@finelinetech.com
Phone: +1 800 500 8687
Europe
Manufacturing Location:
Netherlands
Email:
transparency_support@finelinetech.com
Phone: +31 (0)8 8008 9600
Japan
Manufacturing Location:
Shenzhen
Email:
transparency_support@finelinetech.com
Phone: +81 5050505681
Line: +852 5402 7229
Whatsapp: +852 5402 7229
Wechat ID: finelinehk
China
Manufacturing Location:
Shenzhen
Email:
transparency_support@finelinetech.com
Phone (Hong Kong): +852 2156 9738
Phone (China): +86 755 2650 1338
WeChat: 18825261821