Item-level tracing from Amazon Transparency helps you protect your brand and customers from counterfeit.

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Labels Cost
$10.25 – $18.25 per 1,000

(Contact us for India pricing)

Labels Shipped in
48 Hours or Less!

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Already a Transparency Member?

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Benefits for Retailers and Brand Owners:

  • Build consumer trust with authenticated products

  • Provide Amazon Transparency labels encoded with additional product information including origin, description, materials, ingredients, unique identification code, manufacturing date, location and more

  • Protect your brand name by promoting products tagged with Transparency anti-counterfeit labels

  • Integrate Transparency codes into custom packaging, by leveraging our Design-In options

Consumers enjoy:

  • Easy product authentication – consumers can validate the authenticity of products using the Amazon Shopping app or the Transparency app – available on iTunes or the Google Play Store
  • More product information – at their fingertips
  • Purchasing confidence – that they’re paying for authentic products from a trusted source

Is Transparency right for your products?

  • Eliminate products being sold on websites that are NOT part of your supply chain
  • Brand protection is crucial.  Protect your brand identity and differentiate your products from similar products sold online, with Amazon Transparency labels

  • Retailers and brand owners seeking to minimize refunds for counterfeit products. Customers return products purchased online – only to be identified as counterfeit – AFTER a refund has been issued

  • Online reviews – Negative reviews matter. Are consumers purchasing and giving reviews on authentic products, purchased from approved channels?

Transparency is offered by Amazon Brand Services but is NOT exclusive to Amazon Retail.


Where are labels available?

Anywhere in the world!


How fast can I get my labels?

Print and Ship within 48 hours or faster
Rush Service also available


How much do labels cost?

Labels cost $10.25 – $18.25 per thousand labels
(No minimums for Standard Transparency Labels)

Contact us for special volume pricing


Can any retailer use Transparency labels?

Yes, brand owners will be required
to register their brand with the
Transparency team at Amazon.


Contact Us

United States / Canada

Manufacturing Locations:
Atlanta & St. Louis


Phone: +1 800 500 8687


Manufacturing Location:


Phone: +31 (0)8 8008 9600


Manufacturing Location:


Phone: +91 124 652 6500


Manufacturing Location:


Phone: +81 5050505681
Line:  +852 5402 7229
Whatsapp: +852 5402 7229
Wechat ID: finelinehk


Manufacturing Location:


Phone (Hong Kong): +852 2156 9738
Phone (China): +86 755 2650 1338
WeChat: 18825261821

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