Barcode Symbology and Syntax Under Project Sunrise: What You Need to Know

As more brands begin preparing for Project Sunrise, one of the most common questions isn’t why 2D barcodes matter, it’s which format to use and what data should actually go into them. While the concept of moving beyond traditional barcodes is straightforward, the details around symbology and syntax can quickly become confusing. At a high level, Project Sunrise, driven by GS1, introduces the ability to encode more […]