Retailers are changing the way they deliver purchases to their customers. Both e-commerce and mix brick and mortar/e-comm retailers are adding new fulfillment options – including buy-online/pickup in-store (BOPIS), curb-side pick up, same day delivery from store, and ship from store to store or ship from store direct to consumer. RFID source tagged merchandise plays an instrumental role in enabling these new fulfillment options to ensure customer satisfaction and efficiently managed inventory in the store and throughout the supply chain.
There is no disputing that retailers and their vendors recognize the importance of accurate source tagging of merchandise for inventory management, supply chain tracking and loss prevention. By source tagging, particularly with RFID, retailers are able to identify by SKU, quantity and location of a product, with much greater accuracy – from an industry average of 63% to over 95%.
Retailers are leveraging the best of e-commerce and brick and mortar with BOPIS– all in 1 transaction. A win-win, retailers get consumers into the store, where research shows they are likely to purchase another item. And the time conscious consumer doesn’t have to wander around a store, only to find out that the store is out of stock of the color or size they wanted! Inventory management, down to the item location, is of extreme importance to ensure customer satisfaction.
Top retailers with an interest in the quality and accuracy of their RFID tickets and reducing reticketing costs rely on FineLine. FineLine produces RFID enabled hang tags and stickers within 36-48 hours of an order being accepted via our online portal – FASTtrak.
RFID tagging minimizes the risks of getting it wrong with the consumer. Inventory tracking is now super important to preventing stock out on shelves, as stores become fulfillment hubs. With RFID ticketing as a part of the overall inventory strategy, retailers are putting the solutions in place to ensure visibility throughout the supply chain.
In 2018, Target put forward significant resources to modernize its delivery and in-store pickup operations, expanding services such as curbside pickup to nearly 1,000 stores. The cost pressures behind these logistics enhancements seem to be affecting Target significantly in comparison to other large retailers, Digiday1 recently reported.
Supporting online purchasing through in-store inventory management can yield huge returns. Contact FineLine today, to find out how we can help you improve your BOPIS strategy with an RFID ticketing program.