TicketMaster, Stark RFID and FineLine Technologies team up to revolutionize the fan experience at the new Mercedes-Benz Stadium

The Arthur M. Blank Family of Businesses in partnership with TicketMaster commissioned Stark RFID and FineLine Technologies to rollout a secure access ticketing program for the inaugural season at the Mercedes-Benz Stadium.

Norcross, Ga. – The Arthur M. Blank Family of Businesses in partnership with TicketMaster commissioned Stark RFID and FineLine Technologies to roll out a secure access ticketing program for the inaugural season at the Mercedes-Benz Stadium. The badges are designed to delight fans and address the complex data requirements involved in managing tens of thousands of patrons at large venues.

The brand-new Mercedes-Benz Stadium is designed with functionality and flexibility in mind. Home of the Atlanta Falcons and Atlanta United FC professional sporting teams, the stadium’s seating capacity can be expanded to up to 75,000 with the anticipation of hosting national and international sporting tournaments.

FineLine Technologies produced over 20,000 seasonal tickets for suites and club level seating for the Atlanta Falcons and Atlanta United FC fans.  Designed and constructed based on the strictest requirements for security, aesthetic appeal and durability, badges are CR80, credit card sized and are NFC and UHF enabled. FineLine is one of a few providers able to meet this requirement and seasonal delivery deadlines. Working with Stark RFID and the Mercedes Benz stadium management, FineLine met the high visual standards for credentials, while incorporating the RFID technology that enabled Stark RFID’s innovative solutions for access control and attendee engagement.

Stark and FineLine, secure credentials leaders in the event management industry are credited with helping to “raise the fan-experience bar” at Clemson University stadium and mega golf tournaments such as The Memorial.  These events typically involve complex encoding scheme because of the variable data management and multiple SKUs needed to represent various levels of access.  Stadia management is at the forefront of providing secure credentials at events. Badges, credentials, V.I.P Passes, club access and seating assignments are the most affordable way to take events to the next level! Printed on a wide array of substrates, these passes are meant to be reusable, durable and secure.

Together, FineLine and Stark produced, quality checked and shipped the new Atlanta Falcons badges to V.I.P and other high-profile season ticket holders within two weeks. Well before the start of the NFL season, to the delight of many of the recipients. With a firm commitment to partnering with event organizers and stadia management, FineLine and Stark RFID are revolutionizing how fans experience events through secure credentials including badges, wrist bands, parking passes and more.

About Stark RFID

Stark RFID is a single-source RFID application developer and technology integrator based in Greenville, SC. The company markets its customized integrations of software and RFID hardware in a range of markets, including event management, industrial goods, consumer goods, and medical devices and pharmaceuticals. These enterprise-level RFID solutions combine automatic data capture consulting with RFID application development and hardware to improve productivity, inventory control, and customer service. For more information, visit www.starkrfid.com.

About Mercedes Benz & Ticketmaster

The Mercedes-Benz Stadium, part of the Arthur Blank’s Family of Businesses, is a multi-purpose retractable roof stadium that serves as the home of the Atlanta Falcons of the National Football League and the Atlanta United FC of Major League Soccer. Ticketmaster Entertainment, Inc. is an American ticket sale (primary ticket outlet) and distribution company based in West Hollywood, California, with operations in many countries around the world.

About FineLine Technologies

FineLine Technologies provides branded, barcoded, and RFID integrated labels, tags, and badges for supply chain, omni-channel fulfillment, POS, access control, and consumer engagement needs. FineLine produces billions of tickets annually, processing data quickly and securely print high-quality graphics and scannable bar codes, encodes UHF and HF RFID, and delivers globally within average six business days.  FineLine offers online order placement, tracking, and analytics to help customers manage their business. Learn more at www.finelivedev.wpengine.com.



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