FineLine Technologies Introduces a New Vice President of Sales & Marketing

George Hoffman, CEO, introduces the addition of Bret Baker to the FineLine Team.
ATLANTA, GA – July 27, 2015 – George Hoffman, CEO, introduces the addition of Bret Baker to the FineLine Team.

FineLine Technologies’ CEO, George Hoffman, announced to employees on July 22nd that Bret Baker has accepted the position of Vice President of Sales & Marketing, effective Monday, August 3, 2015.

Bret will be responsible for the leadership and coordination of sales and marketing functions and will have direct management responsibility for all U.S. Sales, Marketing, and Customer Service teams.

Bret received his Bachelor of Business Administration in Marketing from the University of Georgia. Before joining FineLine, Bret was with Thomasville, Broyhill, and Lane Brands for 8 years, most recently as their Vice President of Sales. Prior to that, Bret was the National Director of Sales for Russell Athletic and the Director of Apparel Sales for Reebok. Bret brings a wealth of experience in managing sales teams and understands selling to the retail sector.

In conjunction with the addition of Bret Baker, Richard Jaynes, previously the Vice President of Sales, will step into his new role, Director of New Markets, to focus on developing new markets for our RFID & NFC capabilities. Richard will remain as a board member.

Management will work closely with Bret over the coming months to ensure we have a smooth transition of responsibility. FineLine is confident that he will be an excellent match for this position and a strong asset to the management team.

FineLine Technologies provides a large variety of barcode ticketing solutions for retailers, vendors, and manufacturers. Their customary speed, service, and innovation are unparalleled. For more information about FineLine, please visit For questions or concerns, FineLine asks that you please contact them at 800-500-8687 or



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