“Steven has tremendous experience in this field and understands very well the unique needs of European retailers. We are excited to have a professional of his caliber join our management team.”

George Hoffman

Chairman and CEO

NORCROSS,GA – FineLine Technologies announced the hiring of industry veteran, Steven Davidson, as its new Commercial Director -EMEA.

“FineLine has experienced tremendous growth, in the U.S. over the past 5 years and with the recent opening of our facility in the Netherlands, we are committed to providing European retailers with the same best-in-class 36-hour service and analytic reporting” says Chairman and CEO George Hoffman. “Steven has tremendous experience in this field and understands very well the unique needs of European retailers. We are excited to have a professional of his caliber join our management team.”

Davidson has over 25 years’ experience servicing the needs of global apparel retailers. He has held senior management positions at Braiform, Checkpoint Systems and most recently was the Chief Commercial Officer at SML.

As Commercial Director for Europe, Steven will report directly to the CEO and Chairman, he will be responsible for developing sales and marketing strategies and will work closely with FineLine’s global operations teams to deliver highly efficient and cost effective supply chain price ticketing and RFID tagging solutions to the European retail community.

 

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