“Detlef is a consummate professional with extensive  experience in serving the retail and brand sectors across Europe and is a valuable addition to the FineLine team.”

Steven Davidson

VP Global Sales & Marketing

NORCROSS, Ga. July 18, 2019 – FineLine Technologies welcomes Detlef Heckel, to the EMEA sales team. Detlef will work alongside the EMEA team members to bring FineLine’s service bureau capabilities to retailers in northern European countries.

Detlef brings over 5 years of service bureau experience, specializing in providing end to end labeling solutions to retailers worldwide. Detlef reports to Steven Davidson, VP Global Sales & Marketing with direct responsibilities for growing FineLine’s RFID and variable data sales presence in the European retail network.

Based in Germany, Detlef will work very closely with our European customers to deliver quality variable barcode products at the same speed and dependability offered worldwide. Detlef’s considerable extensive retail sales experience,  including 5 years at Avery Dennison will serve FineLine well in our continued expansion in Europe.

“Detlef is a consummate professional with extensive  experience in serving the retail and brand sectors across Europe and is a valuable addition to the FineLine team.” says Steven Davidson.

Welcome, Detlef!

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