George Hoffman, CEO, announces the new role for Richard Jaynes.

FineLine Technologies’ CEO, George Hoffman, announced to employees on July 22nd that Richard Jaynes, previously the Vice President of Sales, will be assuming a new role within FineLine as Director of New Markets.

The Director of New Markets is a newly created position to fill the need for the development and growth of our RFID and NFC capabilities for use in the event management industry. This is a new market for FineLine, and one in which management believes has a significant sales potential. Given FineLine’s unique web based ordering platform, coupled with our new RFID/NFC technologies, we are excited to enter into this new market.

Richard possesses the needed expertise to develop this new market for FineLine. With his knowledge of our internal systems and relationships with many of the country’s leading retailers and manufacturers, he will continue to play a key role in FineLine’s continued growth. While working on this initiative, Richard will also be supporting our new Vice President of Sales and Marketing, Bret Baker, in his new role.

Richard will continue to report directly to George Hoffman and will also retain his position on FineLine Technologies’ Board of Directors. He will be working closely with George and Kevin Garrison, Director of Innovation, as FineLine begins this exciting journey into the event management market.

FineLine Technologies provides a large variety of barcode ticketing solutions for retailers, vendors, and manufacturers. Their customary speed, service, and innovation are unparalleled. For more information about FineLine, please visit For questions or concerns, FineLine asks that you please contact them at 800-500-8687 or

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