FineLine Technologies, Inc. announced that it has been selected to be the exclusive supplier of all price tickets, tags and labels for rue21. In addition to outsourcing all ticket production to FineLine Technologies, rue21 and its vendor community will also be utilizing FastTrak, FineLine’s web based system for ordering, tracking, and managing the retail ticketing process, making it easy for retailers and their vendors to place and track orders.

Before turning to FineLine, rue21 printed all tickets and labels within their own facility in Weirton, WV and shipped them to its vendors throughout the world. With over $500 million in sales and a growing store count of over 600 stores, the retailer’s management team concluded that outsourcing its price tags and labels would add both speed and efficiency to its supply chain operation, while allowing the retailer to focus on its core retail business.

FineLine’s National Account Manager, Beau Wiebel says, “I am delighted for FineLine to become the exclusive supplier for rue21. Our web-based solution Fast Trak for management of the ticketing process will allow us to deliver the fastest turnarounds in the industry with the highest quality and accuracy for rue21 and its vendor community. We are excited to help increase the efficiency and profitability of rue21’s supply chain.”

Headquartered in Warrendale, Pennsylvania, rue21 ( www.rue21.com ) is a well-known specialty retailer offering the latest trends for girls and guys at a competitive price. They are constantly searching for the newest fashions and offering them at a low price, making it possible for their customers to wear quality garments without breaking the bank.

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