Norcross, GA – FineLine is pleased to announce its print production capabilities for Amazon Transparency labels at our Netherlands, China and India facilities to support Amazon’s expansion of Transparency into France, Germany, Italy, Spain, U.K., India and Canada. 

Since July 2018, FineLine Technologies has been an authorized provider of printed Amazon Transparency labels at our Norcross, GA and Shenzhen, China facilities, providing 36-48 hour turnaround times on over 5 million labels.

Transparency, is Amazon’s product serialization service which allows brands to apply unique codes to every unit produced. Enabling detection and preventing sales of inauthentic products – which better protects both brands and customers from counterfeit.

As of July 2019, the Transparency product serialization service is available in France, Germany, Italy, Spain, U.K., India and Canada. This geographic expansion builds on the over 4 000 brands that have enrolled in Transparency in the US and have generated over 300 million unique codes.

When brands use Transparency codes customers, brands, Amazon, and other supply chain participants are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at scale.

To read more about FineLine’s Transparency by Amazon labels, visit:

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit About Amazon and follow @AmazonNews.


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