Atlanta, Ga – July 9, 2010 – FineLine Technologies, Inc. announced today that it has been named by Cracker Barrel Old Country Store, Inc. (NASDAQ: CRBL) as a preferred provider of tickets, tags and labels for the chain’s 590 retail locations. Cracker Barrel’s vendors will have access to Fast Trak, FineLine’s proprietary online system for ordering and managing the ticketing process.
While best known for its award winning restaurants, Cracker Barrel’s retail gift shops account for over $500 million in annual sales and represent an extremely important part of the business. As the company continues to emphasize merchandise sales and rolls out successful private label programs such as the “Alan Jackson Collection” and “Wynonna”, the selection of FineLine brings a valuable new resource to the company and its vendor community.
“We are thrilled to have been selected by Cracker Barrel as a preferred supplier and look forward to bringing our expertise in retail ticketing, particularly integrated and private label ticketing, to the company and its vendors. We are very impressed with Cracker Barrel’s commitment to best industry practices and will strive to support that effort in every way”, says Beau Wiebel, FineLine’s National Accounts Manager.
Headquartered in Lebanon, Tennessee, Cracker Barrel operates over 590 restaurants and gift shops in 41 states. In addition to its award winning restaurants, the company’s gift shops offer a wide assortment of merchandise including gifts, seasonal items, toys, games, apparel, accessories and foods.