Item-level tracing service that helps you protect your
brand and customers from counterfeit.

Labels Shipped in
48 Hours or Less!

Already a Transparency Member?

Questions? Call Us
USA:  +1.800.500.8687
ASIA: +852.215.9788

Transparency is a new, item-level tracing service that helps brand owners secure their supply chain,
tag their products with authentication labels and protect their customers from counterfeit products.

Transparency, is offered by Amazon Brand Services but is NOT exclusive to Amazon Retail.

Transparency Benefits for:

Retailers and brand owners can:

  • Build consumer trust with authenticated products
  • Provide Transparency labels encoded with additional product information including origin, description, unique identification code, production date and more
  • Protect your brand name by promoting products tagged with Transparency labels

Consumers enjoy:

  • Easy product authentication – consumers can and check the authenticity of purchases using the Transparency app available on iTunes or the App Store
  • More product information – at their fingertips
  • Purchasing confidence – that they’re paying for authentic products

Is Transparency right for your products?

  • Brand identity and brand protection is crucial to the longevity of any brand name. Protect yours
  • Retailers and brand owners seeking to minimize refunds for counterfeit products. Customers return products purchased online – only to be identified as counterfeit – AFTER a refund has been issued
  • Eliminate products being sold on websites that are NOT part of your supply chain
  • Online reviews – Negative reviews matter. Are consumers purchasing and giving reviews on authentic products, purchased from approved channels?



Where are labels available?
Anywhere in the world!

How fast can I get my labels?

Print and Ship within 48 hours or faster
Rush Service also available

How much do labels cost?

Prices range from $15 to $50 per 1000
depending on volume

Can any retailer use Transparency labels?
Yes, brand owners will be required
to register their brand with the
Transparency team at Amazon.


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