FineLine Technologies, Inc. has recently announced that it has been selected as the exclusive provider of barcode labels for Overstock.com, one of the nation’s leading online retailers. Overstock.com, headquartered in Salt Lake City, UT opened for business in 1999 and now has over 1,200 employees and sales over $870 million. Previously, Overstock.com produced its labels in house, but with the company’s continuous growth this operation was requiring substantial investment in management, personnel, equipment, and shipping cost.

While FineLine’s ticketing solutions have traditionally been deployed by, “bricks and mortar” store based retailers, Overstock.com’s management team recognized the opportunity to improve the efficiency of the supply chain in its online operating model.

“It has been a pleasure working with Overstock.com to provide our services to their very diverse vendor community. FineLine’s solutions enables Overstock.com vendors across the globe to rely on FineLine for accuracy and speed in this critical component of their supply chain strategy.”, said Mark Stoop, National Sales Manager.

Overstock.com is an online retailer offering over 828,000 high quality, brand name products at pocket friendly prices. These products include bedding, electronics, appliances, jewelry, clothing, shoes, sporting goods, and home decor to name a few. “Overstock.com gives customers an opportunity to shop for bargains conveniently while offering manufacturers, distributors, and other retailers an alternative sales channel.”