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July 17, 2007

Fineline Technologies Selected By Burlington Coat Factory


Category: General
Posted by: Admin

Atlanta, GA .. July, 2007 .. FineLine Technologies announced that it has been selected by Burlington Coat Factory to become the retailer’s exclusive provider of price tickets, tags and labels for all of its stores.

Prior to naming FineLine as its supplier, Burlington had produced all of its own tickets, tags and labels – an effort which required a significant commitment of management and personnel as well as a substantial investment in printers and related hardware. Burlington printed its own tickets and either applied them to its merchandise at its own distribution centers or shipped the tickets to its vendors to be applied to the merchandise prior to delivery to Burlington. During the second half of 2006 through a series of meetings with FineLine representatives, the Burlington management team evaluated the cost/benefits of outsourcing its ticketing program and ultimately selected FineLine as its provider.

In connection with the transition to FineLine, the two companies worked closely together to develop a state of the art system for ordering and managing the merchandise ticketing process. A proprietary system customized for Burlington has been developed which fully integrates Burlington’s purchase order system with a web-based ticket ordering system developed by FineLine. The result of the new system is that Fineline has the capability of producing merchandise tickets in real time using data from purchase orders placed by Burlington buyers. Tickets are produced and shipped to Burlington or its vendors from FineLine facilities in the U.S, Hong Kong and China. In addition to improving quality control over ticketing and accelerating turnaround times, the new system provides powerful tools for Burlington and its vendors for tracking and managing the ticketing process.

FineLine worked with an implementation team from Burlington with representatives from its Supply Chain, Distribution, Vendor Compliance, Merchandising and IT departments to plan and implement the new ticketing initiative. A pilot program was conducted in June and the companies began rolling out the program to additional vendors in July. Plans are for FineLine to be producing tickets for all Burlington vendors within twelve months. Says Richard Jaynes, FineLine VP of Sales, "This is the beginning of an excellent long-term relationship with Burlington Coat Factory, one of the leading retailers in the world. We are proud of our team that has worked so hard to make this program successful and are proud to be associated with Burlington. Their management team has been extremely supportive throughout the planning, testing and pilot phases of this project. We are now prepared to deliver outstanding service and improved efficiency to Burlington and its vendors."

Burlington Coat Factory is a national department store chain which offers current, high quality, designer merchandise at prices up to 60% below those of other department stores. Privately held by Bain Capital Partners, there are over 350 Burlington Coat Factory sores in 42 states nationwide.

About FineLine Technologies .. FineLine Technologies (www.finelinetech.com) provides retail ticketing and software solutions for retailers and retail suppliers. With headquarters in Atlanta, GA, the company has offices in the U.S, Canada, Hong Kong and China to serve its customers worldwide.


About FineLine Technologies

FineLine Technologies, Inc. is a leader in barcode software and printing technologies. The company is recognized across a universe of industries--including pharmaceutical, packaging, premiums and coupons, apparel and other consumer goods for innovative products and services--which are on the leading edge of technology development. With over 15 years of experience and industry knowledge, FineLine is noted for its leadership role in customer service and in developing barcode printing and creation solutions that are accurate, simple to use and efficient to manage. With offices in the United States, Asia and Canada. FineLine provides global support for advanced, state of the industry barcode products and services.

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