FineLine Technologies, Inc. announced that is has been named by Cabela’s (NYSE:CAB) as the company’s preferred provider for barcode tickets, tags and labels. Headquartered in Sidney, Nebraska, Cabela’s is one of the world’s leading retailers and direct marketers of hunting, fishing, camping and related outdoor merchandise.

For the past several years, FineLine has been one of a number of suppliers providing tags and labels to Cabela’s and its vendors . However, in an effort to gain more efficiency and consistency Cabela’s will now name FineLine as its sole recommended supplier. Cabela’s and its vendor community will streamline its process for ordering and producing tags and labels by utilizing Fast Trak, FineLine’s proprietary web based solution for management of the retail ticketing function.

Says Richard Jaynes, FineLine’s Vice President of Sales, “ We are thrilled to be expanding our relationship with Cabela’s and its vendor community. We have enjoyed serving them in the past and look forward to helping them take their ticketing process to the next level . We appreciate the fact that Cabela’s is focused on speed through the supply chain and that their management team recognizes that FineLine’s leading edge solutions will contribute to a more efficient, profitable process .”

Founded in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world. The company generates in excess of $2.6 billion in annual sales through its retail stores, catalogs and online business.